Mark Kenney stands with arms crossed in front of a city skyline next to text reading “The Hidden Risks in ‘No Money Down’ Multifamily Deals” with the Think Multifamily logo.

The Hidden Risks in “No Money Down” Multifamily Deals

October 14, 20254 min read

Think Multifamily | Mark Kenney

You’ve seen the flashy headlines:

I bought 100 units with none of my own money!”
Zero out of pocket and now I’m a multifamily owner!”

Sounds incredible… until the deal hits a bump.

Here’s the truth: “No money down” deals might rack up likes on LinkedIn, but in real life, they’re risky. We’ve worked with hundreds of operators and investors, and the warning signs always look the same. When nobody has skin in the game, problems don’t just show up—they snowball.

If you’re being pitched one of these “creative” structures, here’s what you need to think about before you commit.


1. When Trouble Hits, Who Covers the Shortfall?

Every deal runs into challenges. Occupancy dips. Repairs cost more than expected. Collections stall. Somebody has to step in.

Seasoned operators will often fund payroll, bridge debt service, or advance capital for critical repairs out of their own pocket—because they’re invested.

But when no one on the GP team has a dollar in the deal? That safety net doesn’t exist.

👉 No Capital = No Cushion.
And if there’s no cushion, the only thing between you and a capital call is hope. That’s not a strategy.


2. Preferred Returns Don’t Hit Pause

Preferred returns—usually 6–8%—are owed to LPs whether or not the property is stabilized. They accrue the moment the ink dries.

So if cash flow is light in the first year, those unpaid returns stack up. Investors get restless. Confidence erodes.

You might think you’re winning by skipping a personal investment. But really? You’re starting from behind—dragging an investor IOU before the property even has momentum.


3. No Capital = No Credibility

Savvy investors pick up on this quickly.

Raising $1M while contributing $0 yourself might sound clever. To experienced LPs, it’s a red flag.

In multifamily, credibility is currency. If you’re not willing to invest in yourself, don’t expect others to invest in you.

✅ What builds trust:

  • Even a modest co-invest ($25K) shows alignment.

  • Transparency about your structure.

  • A reputation for stewardship, not just deal-chasing.

People invest in people. Don’t forget that.


4. Floating Rate Debt + No Cushion = A Perfect Storm

We’ve seen this play too many times:

  • Bridge loan

  • Floating rate

  • No cap

  • No reserves

On paper? Creative. In practice? Dangerous.

When interest rates spiked 500+ basis points recently, debt service ate up cash flow. Add a “no money down” structure on top, and it’s a disaster waiting to happen:

  • Negative cash flow

  • Investor panic

  • Capital calls no one can answer

  • Loan default or forced sale

Risk doesn’t care how clever your deal structure looks. It only cares about margin. Without reserves or skin in the game, you’re exposed.


5. Your Reputation Is on the Line

Reputation takes years to build and minutes to lose.

When a sponsor with “no money down” can’t step in financially—or worse, disappears when things get hard—investors remember. And so do lenders, brokers, and future partners.

The best operators aren’t the ones who never had problems. They’re the ones who owned the challenges, protected their investors, and found solutions.

If you want to build a long-term career in this space, you need to play both offense and defense.


Final Thought

We’re not saying you need to write half the equity check on your first deal. We’re not saying creativity doesn’t have a place in structuring.

But if your whole plan is “put in none of my own money and hope for the best,” that’s not investing. That’s gambling with other people’s money.

And gambling erodes trust, credibility, and opportunity.

Real multifamily investing requires ownership—financial, operational, and ethical. Because when deals go sideways, your investors won’t ask how creative your structure was. They’ll ask one thing:

👉 “Did you protect us?”

Make sure your answer is yes.


⚠️ Don’t Gamble With Your First Deal

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