The Truth About Multifamily Investing Failures (And How to Avoid Them)
By Mark Kenney | Think Multifamily
Let’s cut through the noise.
Scroll social media for five minutes and you’ll see it:
👉 People flashing six-figure checks
👉 Selfies at luxury houses and cars
👉 Claims of overnight success in multifamily investing
Here’s what you don’t see:
Calls to investors explaining why distributions are delayed or why they might lose their investment
Deals falling apart from rising debt costs, increases in other expenses such as insurance
Operators draining their own savings just to keep the lights on
Yeah… nobody’s posting that part.
But that’s the real game.
Multifamily investing isn’t easy. It’s not glamorous.
And if you don’t know what you’re doing, it can cost you everything.
I’ve been in this industry for over 20 years. We’ve done over 120 transactions, bought more than 18,000 units valued over $1B.
And yet, even with all that experience—I’ve felt the pain.
I have learned more in the past 2 years than I have learned in the previous 20 years.
You learn the hard lessons when times are tough.
When interest rates spiked, even cash-flowing properties suddenly flipped the script.
I decided to inject personal funds in an attempt to protect investors.
The pressure? It nearly crushed me.
But I didn’t quit. I learned.
The Reality Nobody Talks About
Most people fail in multifamily because they chase the dream without preparing for the risk.
Let me be clear:
"Multifamily investing is still investing. There are no guarantees."
No matter how good the deal looks on paper, it’s still subject to market shifts, bad operators, poor planning, and unexpected costs.
You need more than a PowerPoint and a property tour. You need strategy, execution, and a whole lot of grit.
The #1 Reason People Lose Money in Multifamily
They don’t really understand what they’re investing in.
Whether you’re putting money into a real estate syndication or stocks on Wall Street—you have to know your risk tolerance.
And more importantly, know who you’re investing with and the type of deal.
Because here’s another hard truth:
“Net worth doesn’t pay your bills… and can be wiped out very quickly.”
So… How Do You Actually Win?
You listen and learn from people who’ve been through it—and are still standing.
You get systems, not slogans.
You prepare for the worst while building for the best.
That’s what we do at Think Multifamily.
We don’t sugarcoat. We don’t hype.
We just share what works—and what doesn’t.
We are an open book on our mistakes and how you can avoid them.
If you're serious about doing this the right way, you're in the right place.
🧠 Don’t Navigate This Alone
There’s too much at stake to guess your way through a failing deal.
Your investors are watching.
Your lender is moving.
And one wrong decision can follow you for years.
📞 Book a consulting session with Mark and let’s get you clarity—fast.
Because surviving this deal could be what earns you the next one.
Think Multifamily
Real Deals. Real Lessons. Real Leadership.
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Let’s build something real, together!
—Mark